When staff members underwent a stringent certification program that entered them into the elite membership of The Society of Automotive Sales Professionals, their customers were assured that they will receive the following:
• The pleasure of being treated professionally and ethically throughout the entire buying process by a salesperson who has completed training in business ethics and the laws that govern the sales of motor vehicles
• The assurance of up-to-date, accurate, truthful information by a salesperson who has passed a rigorous examination covering customer satisfaction and loyalty, and professional selling practices
• The confidence in knowing that a Certified Sales Professional is interested in helping them buy the vehicle that best meets their transportation needs, rather than the most expensive car or truck on the lot
• The security in dealing with a salesperson who has committed to uphold the following Code of Conduct:
1) Represent the dealership and the automobile industry in a professional manner
2) Embrace the spirit and letter of the law governing the retail sales of new and used vehicles
3) Be honest and truthful when dealing with customers
4) Have a thorough knowledge of the product he or she represents
5) Apply that knowledge to support the customers' transportation needs
6) Provide each customer with a thorough and clear explanation of the steps of the vehicle purchase
7) Treat customers in a professional manner during the negotiation process
8) Be responsible for the prompt performance of post-sale administrative and delivery procedures
9) Continually seek to raise the standards of excellence and public perception of the industry
10) Commit to uphold the SASP Code of Conduct and accept the consequences of non-compliance
